Smarter communications: strengthening consumer engagement on smart meters
|Rebekah Phillips and Faye Scott|
|22 June 2012|
Consumer engagement is essential to the success of the smart meter roll-out which aims to replace 53 million meters in nearly every home by 2019. Households need to accept the meter in the first place and act to reduce their energy use in response to it. There is a real risk that money and resources will be wasted if the public communications is not got right. Similar schemes abroad have been cancelled due to inadequate consumer engagement.
This policy insight presents the conclusions from a consultative process held with a wide group of stakeholders on DECC's proposed consumer engagement strategy for the roll-out of smart meters.
The report concludes that there are a number of areas that need to be strengthened for consumer engagement to be a success. Five recommendations that emerged from the process are:
• establish a clear role for energy suppliers in the central delivery body’s (CDB) governance;
• clarify the CDB’s remit and its relative focus on installation versus reducing energy use;
• enable effective engagement with civil society stakeholders;
• engage regionally where possible to enhance results; and
• run ‘smart town’ pilots to test consumer engagement.
For more information on our work on smart meters please see here
We would like to thank SmartReach for their support of this work.